More than a decade in TV news, government communications, and nonprofit marketing & communications.
Most organizations don't have a story problem. They have a headline problem.
The good work is already happening. It's just buried under jargon, lost in a grant report, or told five different ways by five different people.
01
Your impact is real, but your materials read like paperwork.
Donors skim. Funders forget. The story that would move them never makes it to the page.
02
Everyone describes the mission differently.
Your board, staff, and website all say something slightly different, and none of it sticks.
03
No one has time to own communications.
It lands on whoever is least busy that week. The newsletter slips. The reporter's call goes unanswered.
HOW I CAN HELP
A communications partner,
without the full-time hire.
Fractional
Communications
Lead
Your part-time comms director.
Story and Messaging Audit
One clear story in four weeks.
Media and Spokesperson Prep
Walk into every interview ready.
Team Storytelling Workshop
Your whole team, one story.
HOW I WORK
The Headline Method™
Journalists don't start with how to tell a story. They start with what the story is. Every engagement follows the same four steps, borrowed from the newsroom.
H
Headline
Find the story you should be telling, not just the one you've been telling.
E
Evidence
Gather the proof: the people, numbers, and moments that make it true.
A
Assignment
Decide who needs to hear it, where, and what you want them to do next.
D
Draft
Write it, test it, and put it to work across every channel.
