Christina Hepner | Keynote Speaker & Facilitator
Creator of The Headline Method™
You didn't write the headline.
You write what's next.
Most people teach storytelling as a skill you use on others. Christina teaches it as the one you use on yourself first.
For over a decade, Christina's job was to find the true story underneath the one everyone else was repeating, in a newsroom on deadline, inside a government office under public scrutiny, and in nonprofit rooms where the story had to move people to actually act. She built a method out of that discipline. Now she teaches it to leaders and professionals who are living under a headline they never fact-checked.
Half the room is carrying a story that’s working against you. Here’s what it costs.
THE PROBLEM
28%
of employees strongly agree that their opinions count at work.+
The rest have a reason they’ve stopped speaking up, and it’s rarely the one you think.
THE COST
$2T
lost to disengagement in the U.S. every year, in productivity alone.
People don’t disengage from work. They disengage from a story where their part stopped mattering.
THE FIX
32%
drop in new-hire turnover after one hour of structured work on individual identity.
One hour moved a retention metric. The Headline Method™ was built for that hour.
THE FRAMEWORK
What headline is running your life?
The Headline Method™ is a four-step framework, built on a journalist's training, that helps people find and rewrite the story shaping how they perform, communicate, and lead.
H
HEADLINE
What story are you telling right now?
E
EVIDENCE
Where did it come from, and does it hold up?
A
ASSIGNMENT
Answer one question that changes everything.
D
DRAFT
Begin your rewrite.
SIGNATURE KEYNOTE
Beyond the Headline
You are more than a headline. A journalist's method for finding the story that builds trust, wins clients, and gets you remembered.
The people with the most compelling stories are often the last ones willing to tell them. This keynote gives your team a simple framework to find the story they've been sitting on and finally tell it with confidence.
WORKSHOP
Beyond the Headline: The Workshop
Get your team on the same page about the story they're sharing. In 90 minutes, your team learns to use their own story to speak clearly about what they do and why they do it, so they can build trust and win clients, not just introduce themselves at a meeting.
ABOUT CHRISTINA
She didn't learn this
in a classroom.
Christina Hepner spent a decade making stories hold up under pressure. First as a broadcast journalist, where a story had to be accurate and clear before it ever reached air. Then inside a government communications office, where the story had to survive public scrutiny. Then in nonprofit leadership, where the story had to move real people to actually act, donate, volunteer, and believe.
She learned the same discipline in all three rooms: the first version of a story is almost never the true one. You have to interrogate it, find the evidence underneath it, and decide what to do with what you find.
That discipline became The Headline Method™, a four-step framework for finding the real story underneath the one you've been defaulting to, whether it's in a boardroom, a pitch, or a career.
Christina now brings that same method to leaders and organizations, teaching people to do for themselves what she spent a decade doing for institutions and causes: find the story that's actually true, and build something real on top of it.
"You didn't write the headline. You write what comes next."
— CHRISTINA HEPNER
AS SEEN IN
BOOK CHRISTINA
Ready to
write what's next.
Whether you're bringing The Headline Method™ to your organization, booking Christina to speak, or exploring a consulting conversation for your team's communications strategy, let's talk about what your people need.
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